Red Bull Solo Q

Red Bull Solo Q puts a twist on a typical League of Legends match, pitting player against player in a bracket of 1v1 duels. In addition to the four tournaments, Red Bull Solo Q also features a Leaderboard activation, and the top eight will duke it out in a Top Lane brawl for the right to represent their country in the world finals. This unique tournament received coverage in the Esports InsiderShacknews, the Esports Observer, and more.

My Responsibilities

  • Managed the first influencer program for Red Bull Gaming, featuring Nicki Taylor, UmiNoKaiju, Chelsea Bytes, Hai, and PanunuLOL 

  • Worked cross departmentally to develop videos and social assets to drive participation

  • Created website copy for the US website, apparel line, and FAQs

  • Applied learnings from Red Bull Power Spike to craft better tournament rules, FAQ entires, and to create clear and effective copy

  • Created, verified, and managed the official US Red Bull Solo Q Discord

  • Monitored and reported community sentiment across Discord and social media

  • Collaborated with Battlefy to update and further elaborate tournament rules, FAQ entries, and to create additional messaging

  • Developed and executed communication strategies to promote Solo Q assets and drive participation