Red Bull Solo Q

Red Bull Solo Q puts a twist on a typical League of Legends match, pitting player against player in a bracket of 1v1 duels. In addition to the four tournaments, Red Bull Solo Q also features a Leaderboard activation, and the top eight will duke it out in a Top Lane brawl for the right to represent their country in the world finals. This unique tournament received coverage in the Esports Insider, Shacknews, the Esports Observer, and more.

My Responsibilities

  • Managed the first influencer program for Red Bull Gaming, featuring Nicki Taylor, UmiNoKaiju, Chelsea Bytes, Hai, and PanunuLOL 

  • Worked cross departmentally to develop videos and social assets to drive participation

  • Created website copy for the US website, apparel line, and FAQs

  • Applied learnings from Red Bull Power Spike to craft better tournament rules, FAQ entires, and to create clear and effective copy

  • Created, verified, and managed the official US Red Bull Solo Q Discord

  • Monitored and reported community sentiment across Discord and social media

  • Collaborated with Battlefy to update and further elaborate tournament rules, FAQ entries, and to create additional messaging

  • Developed and executed communication strategies to promote Solo Q assets and drive participation

  • Created social copy for partners and influencers