Red Bull Power Spike

A collaboration between Red Bull and League of Legends, Red Bull Power Spike is a month long, daily 1v1 tournament to crown one player as king of the virtual hill. Centered around the official League of Legends Discord, Power Spike was created as a way for players to compete, despite the country having mostly closed down due to COVID-19. It also served as a precursor to the US premier of Red Bull Solo Q, and was featured in Newsweek, Bleeding Cool, Hype Beast, and more.

Red-Bull-Power-Spike-Gaming-Cypher.jpg

My Responsibilities

  • Building and maintaining the official FAQ

  • Monitoring and reporting on community sentiment across Discord and social media

  • Working cross departmentally to develop and execute a communication plan to drive awareness, outreach, and registration