Red Bull Power Spike
A collaboration between Red Bull and League of Legends, Red Bull Power Spike is a month long, daily 1v1 tournament to crown one player as king of the virtual hill. Centered around the official League of Legends Discord, Power Spike was created as a way for players to compete, despite the country having mostly closed down due to COVID-19. It also served as a precursor to the US premier of Red Bull Solo Q, and was featured in Newsweek, Bleeding Cool, Hype Beast, and more.
Building and maintaining the official FAQ
Monitoring and reporting on community sentiment across Discord and social media
Working cross departmentally to develop and execute a communication plan to drive awareness, outreach, and registration